B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and other realities concerning modern B2B marketing. We discuss how the buying journey is currently totally fragmented and the way that area building can assist marketing experts take back control of the discovery as well as dem

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as other facts about contemporary B2B advertising. We review exactly how the buying journey is now totally fragmented and also the way that community structure can aid online marketers take back control of the discovery and

Mark Donnigan: It's going fantastic, Ben. I am so satisfied to be below on your program.Ben: Definitely. We more than happy to have you on the program. Especially offered the relevance and the seriousness of the topic we're going to be taking on throughout this conversation too, which is one that I believe is truly under-discussed. One that could o